In addition to developing custom solutions, Rienzi & Rienzi Communications also has a number of interactive solutions for marketers targeting healthcare professionals and patients.  Our programs are time-tested—one has been around for more than 20 years—and all have been granted copyright protection by the Patent and Trademark Office of the United States.

Detailing-by-Mail

A well-recognized forum for communicating healthcare product information and/or clinical data in a quick, concise format.  Since July 1985, we have put more than 8 million PhydBack and Dialogue Programs in the mail…and physicians have responded more than 1.8 million times.  Our response rate for multi-wave programs ranges from 15%–25% and we have some very compelling Rx impact analyses!

Patient and Consumer Education

The HealthCheck® Patient and Consumer Education Program utilizes interaction to encourage patients to learn more about the medical conditions they have and the Rx medications they take.

In today's healthcare environment, getting patients to "stay with" therapy is just as important as getting them to "start on" therapy.

Pharmacy Stocking

StockCheck® is a pharmacy stocking program designed to help “pull-through” products at the retail level.

Patient-Driven Physician Education

Patients’ Opinion Poll®* is a multi-faceted marketing research program that affords numerous sales opportunities to establish or increase dialogue with healthcare professionals.

Patients’ Opinion Poll works best when there is a “disconnect” between what patients do and what physicians think they do—in most therapeutic areas, this can be very different. By gathering information from patients and providing that information back to physicians and healthcare professionals, Patients’ Opinion Poll provides a forum for improving the quality of care.

Doctor's Dialogue

The combination of 10-years of experience developing Risk Management “Tools” and 24-year of experience with Exclusive Marketing Programs has led to the development of a unique and effective turnkey communication “Tool” specifically designed for Risk Management products, Doctors’ Dialogue.

The Doctors’ Dialogue program utilizes the communication delivery system that we have successfully implemented for more than 125 pharmaceutical products over the past 24 years with more than 1.8 million interactions with healthcare professionals.

The value Doctors’ Dialogue brings to Risk Management products include:
• Documented communication with specific prescribers at
predetermined time intervals
• Interaction with the prescribers about their “acceptance” of and “adherence” to a REMS program and components
• Quantifiable responses from prescribers who interact with the program
• Informative reports following each communication that provides an overview of results and details from the interactions