In addition to developing custom solutions, Rienzi & Rienzi Communications also has a number of interactive solutions for marketers targeting healthcare professionals and patients.  Our programs are time-tested—one has been around for more than 20 years—and all have been granted copyright protection by the Patent and Trademark Office of the United States.

Detailing-by-Mail

A well-recognized forum for communicating healthcare product information and/or clinical data in a quick, concise format.  Since July 1985, we have put more than 7 million PhydBack and Dialogue Programs in the mail…and physicians have responded more than 1.7 million times.  Our response rate for multi-wave programs ranges from 15%–25% and we have some very compelling ROI data!

"e-Detailing"

An interactive experience incorporating video and digital imagery – designed to provide physicians with healthcare product information utilizing the convenience of the Internet.

Patient "S.T.E.P." Program

The HealthCheck® S.T.E.P. (Sustain Therapy through Education and Persistence) utilizes interactive direct mail, product vouchers or coupons and follow-up communication to encourage patients to continue to take their medication as prescribed. In today’s healthcare environment, getting patients to “stay with” therapy is just as important as getting them to “start on” therapy.

"Pharmacy Stocking"

StockCheck® is a pharmacy stocking program designed to help “pull-through” products at the retail level.

"Patient-Driven Physician Education"

Provides physicians with greater insight into their patients' thoughts, feelings and concerns relative to specific diseases. It's a valuable program that demonstates a company's commitment to physicians and patients.